Niche Health Info Product & Membership Site Business


This business sells a digital information product that helps users overcome a health related issue.  Seller has also successfully sold a training e-course on the same topic.  Included with this business is a monthly membership site.  
Important - you do not need to know anything about the market or the health issue in order to run this business. 

This business has a 22 month track record and has been generating nearly $1,000/month of profit with only 2 hours a week required to run the business.

Yearly net profit = $11,393

Traffic:

  • 6000 unique visitors a month.
  • Detailed traffic stats available for serious inquirers.

Email Lists:

  • 575 customers
  • 828 newsletter subscribers
  • 19 membership site members


What You Will Receive:

  • Professionally written sales copy (seller's fiancee is a top-flight professional copywriter and wrote all the copy)
  • Main product sales domain.
  • Membership site domain and blog.
  • Professional site design:  you get the complete site design and graphics.
  • All related product and marketing content (you get full ownership of all the products and content).
  • Training - the seller will make themselves available to transition the business over to you and help get you up and running fast.  The exact amount of time will be determined depending on your specific needs. 
  • Most valuable of all, you'll get a complete list of actionable items that can be implemented to improve the business. 

Reason for selling:  The seller has a much larger non-health related business that they want to focus on growing.  

Highlights:

There is some easily tapped potential with this business.  Even a part time effort to do more active marketing should result in very good returns.  Here are some specific improvements that can be done to increase the profits:

  • Do more paid marketing - traffic is currently from organic search and a small number of affiliates. There is an immediate growth opportunity to add PPC and also additional targeted paid media like Google Site Targeting.
  • Do more SEO with the main site. 
  • More actively market the monthly membership site for recurring income.
  • Backend sales - the seller currently doesn't do much with promoting other products to these customers.
  • Recruit affiliates - there are content sites and other related broader sites in this market that could drive more sales. 

There is also a sister site that can potentially be included in this sale.  That site has another health-related info product that was developed - and the only marketing that was done was a single email sent out by a JV partner. No articles, no SEO, etc. has been done on that site yet, but the product is fully ready along with the custom bonuses and is a proven seller.

With a little consistent effort, this business should allow you to recoup your investment in 12 months or less.

Yearly net profit = $11,393

Asking Price = $35,000

 

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